After over a decade of working in agency-side strategy roles, I’ve had the privilege of revitalising results for numerous national and international brands across a variety of categories in both the long and the short term.

With my methodological approach to deep category, customer, and cultural insight, the age of Agentic AI offers opportunities to set the right course and act faster than ever before, so that we can focus more on perfecting our approach and making the most of the moments that matter most for our brand.

As a dual UK and Irish national, I’m fully eligible to work across the UK and Europe, meaning I can be on the ground wherever the project demands.